Indore | 20 Jul 2024
On 20 July 2024, ADTOI carried its digital training efforts beyond Delhi and into Madhya Pradesh. At Ramada Encore by Wyndham in Indore, more than seventy travel professionals joined a full-day knowledge session organised with the state chapter. Ved Khanna, then ADTOI Treasurer and Vice Chairman of its National Growth Committee, was closely involved in carrying the programme forward alongside Atul Singh.
A session reshaped by disruption
Travel Turtle’s account notes that an international IT outage disrupted travel arrangements for some national office-bearers. Despite that complication, Khanna and Singh worked with Madhya Pradesh chapter office-bearers to take the programme ahead. It is a useful operational detail, because leadership becomes visible when the plan changes and the training still takes place.
The programme explored Instagram and WhatsApp Business in the context of tourism sales. For agents dependent on quick communication, a WhatsApp enquiry is not merely a message: it needs date capture, traveller details, a destination brief, a clear quotation, follow-up discipline and privacy-aware handling of customer data.
The Indore workshop also illustrates the importance of access. National training programmes can easily become Delhi-centric, leaving members in regional markets to pick up new tools on their own. Taking the programme to a state chapter reduces that distance and gives the audience a chance to raise questions grounded in its own customers and destinations.
For future industry training, a useful measure would be whether delegates leave with practical assets: a better enquiry script, an accurate holiday content calendar, a digital catalogue and a repeatable follow-up workflow. That is the sort of learning design that makes an event useful after attendees return to their agencies.
Why this Indore workshop mattered to Khanna’s work
Madhya Pradesh offers a wide range of products—from heritage cities and religious travel to wildlife and rural experiences. A stronger digital front end can make those products more discoverable, but only if it is matched by local expertise, accurate suppliers and reliable customer support.
Indore also mattered geographically. Taking specialised instruction into a state chapter reduces dependence on Delhi-based gatherings and recognises that regional operators have their own distribution challenges and customer bases.
Practical learning beyond metropolitan centres
This July appearance provides evidence of Khanna’s member-development work before the presidential election. It also gives the TourShala training story an authentic historical connection: practical learning, rather than classroom theory alone, was already part of his professional work.
From member training to the next generation of travel professionals
This subject also informs Ved Khanna’s travel-industry education and university outreach. Through TourShala, his founder-led learning initiative, students can study itinerary development, CRM, supplier costing, marketing, client communication and supervised projects. Colleges, public universities and industry organisations may explore guest lectures and skills collaborations; the academy does not claim a government-university partnership unless one is formally agreed.
Original reporting and event references
The reporting behind this account can be checked against the following original publications and institutional records: